Image: Vote Earth Now mashup with Photograph: Duane Preston/Darwin Festival
Fired Up – from Fossil Ad Ban
|How deep do the fossil fuel funds flow? Straight to the heart of Australia’s most prestigious journalism awards.
The Walkley Awards were actually started by Ampol.
In the fifties not much was known about petroleum’s devastating effects on health, the environment and climate but these days the media knows better, right?Wrong. The Walkley’s is again sponsored by Ampol and they even commissioned this glowing greenwashed article about their shared history with petrol. Ampol loves it so much they’ve got it on their website too.
Why is this wrong?
The sponsorship allows Ampol to pretend that it is part of the solution to climate change. The Walkley’s article even gives the CEO a platform to position the company as part of the future energy mix and champion independent media. The media is clearly not independent of private influence when they accept sponsorship dollars.
- Ampol is an oil refiner and distributor whose demand forecasts are not compatible with the Paris goals. This means their future profits are dependent on refining and selling more petrol.
- Ampol is currently spending $160 million on rebranding with a campaign that ignores their polluting products and attempts to build an emotional connection with their brand to boost sales.
- Ampol is currently selling ‘carbon neutral’ petrol and diesel – the marketing of which pretends that the products have no effect on the climate and use concerning carbon offset claims.
- Ampol is one of the top 100 carbon polluters in Australia – not including the petrol it sells to customers (scope 3 emissions).
- Ampol’s ‘net zero’ plans do not include the emissions from its products (scope 3)
A 350.org database shows almost two dozen arts organisations are still reliant on mining money – but some are hunting for alternatives