F-List! Marketing and Ad agencies with clients whose primary business is the extraction, processing, transportation, or sale of oil, gas or coal.

Posted on
From Clean Creatives

The first combined F-list for Australia and New Zealand has revealed oily lobbying and dirty greenwashing.

Clemenger/Omnicom’s GRACosway has the most fossil fuel clients (8) followed by SEC Newgate, Spring Street Advisory and WPP’s Purple, with 6 each.

The most marketed fossil fuel company was Ampol, with 6 agencies in Australia and 5 more in New Zealand where it trades as Z Energy.

In Aotearoa we found B-Corp, Wright Communications, has repped Z Energy (Ampol), and the country’s only coal plant operator, Genesis Energy. Oopsie!
F-list lowlights – Australia New Zealand

  • Most polluting agency: GRACosway (Omnicom):  8 fossil fuel clients.
  • Most polluting marketing agency: Initiative (IPG) 3 fossil fuel clients
  • Most self-promoting polluter: Ampol, 6 Australian agencies, 5 NZ agencies
  • Agencies representing fossil fuel lobby groups: 8
  • Australian agencies new to the list: 6  (BMF, Brookline Advisory, Buck, Nous, Special, Wahoo Advertising)
  • Least improved: Crisis & Comms Co: 3 new fossil fuel clients (4 overall)
  • Australian agencies with a fossil fuel client in 2023/24: 65
  • New Zealand agencies with fossil fuel clients: 14
Clean Creatives’ analysis of how advertising and PR agencies are engaged with the world’s most polluting industry adds over 30 data sources to provide the most comprehensive overview of fossil fuel advertising and PR ever.
Global Findings from Clean Creatives

  • Holding company fossil fuel contracts: WPP (79), Omnicom (74), IPG (50), Publicis (40), Havas (19), Dentsu (18), Edelman (11), Stagwell (7).
  • The agencies with the most contracts: Ogilvy (15), McCann Worldgroup (15), FTI Consulting (13), Burson (12), IPG Mediabrands (12), Edelman (11).
  • Shell is the fossil fuel company with the most contracts (54), followed by BP (40), TotalEnergies (36), ExxonMobil (33), and Chevron (31). Other oil majors, such as ConocoPhillips (20), Saudi Aramco (19), Petronas, and Equinor (14 each), are also highly represented on the list.

 

 

 

 

 

FULL LIST

 

AUSTRALIA

Adenium – NSW Minerals Council

/alt/shift – Origin Energy

Anacta Strategies – Glencore, Jera

Atomic 212 – Origin, BHP

Australian Public Affairs (Havas) – Santos

Barton Deakin (WPP) – Equinor, Nucoal, Santos

Bastion – Alinta, Australia Gas Industry Group

Bespoke Approach – BHP

Big Red (BRX) – BHP, AGL

BMF – Alinta

The Brand Agency (WPP) – Woodside, Kleenheat

Brookline Advisory – Tamboran

Buck – Alinta

Cahill and Bailey – JERA Australia

Carat (Dentsu) – Alinta Santos Tour Down Under

CHEP – Australian Gas Networks

The Civic Partnership – United Petroleum

CMAX Advisory – Senex Energy Australian Energy Producers

Counsel Communications – Jera

Counsel House – Inpex, NSW Minerals Council

Crisis&Comms Co – Hancock Coal, GVK Coal Developers, Idemitsu Kosan, M Resources

Deloitte Digital – Energy Australia

Dentsu Creative Public Relations – Hydrogen Engineering Australia

DPG Advisory Solutions – Wollongong Resources

FTI Consulting – Vermilion Oil & Gas  Asia Natural Gas & Energy Association (ANGEA)

Govstrat – Baralaba Coal Company, Energy Developments Ltd

GRACosway (Clemenger group/Omnicon) – Santos, AGL, BHP, Glencore, Tas Gas, Shell Energy, Halliburton Energy, Arrow Energy

GR Connect – Bowen Coking Coal

Hardhat – Engie (Simply Energy)

Hawker Britton (WPP) – Equinor, Shell, Woodside, Senex

Headline Advisory – Minerals Council of Australia

HERO – Engie (Simply Energy)

Horizon GR – Victorian Hydrogen & Ammonia Industries

Houston Group – Ampol

Initiative (IPG) – Jemena,Energy Australia, Kleenheat

iProspect – Ampol

Insight Strategy – APA Group

Jeanes Holland and Associates – Victorian Hydrogen & Ammonia Industries

Marketforce (Clemenger group/Omnicom) – Alinta

Match & Wood – Synergy

M&C Saatchi – Origin Energy

MCM Strategic – Ampol

Mediabrands Content Studio (IPG) – Jemena

Milner Strategic Services – Bowen Coking Coal

Northstar Public Affairs – Ampol, Idemitsu Kosan

Nous – Shell

OMD – BHP, Chevron

PolicyWonks – Galilee Energy, Kestral Coal Resources, Bowen coking coal, Fox Resources, Hancock Energy

Primary Communication Partners – Gas Industry Alliance, Elgas

Purple (WPP) – Australia Gas Infrastructure Group, DomGas Alliance, Inpex, Pilot Energy, Korea Southern Power, Impala Terminals

Republic PR – Bowen Coking Coal

Richardson Coutts – Bengalla Mining

Saatchi & Saatchi – Ampol

Saint Mob – NSW Mining

SEC Newgate – Chevron, Malabar Coal, Whitehaven Coal, APA Group,  BHP, South32

Special – Origin Energy

Spoke Corporate – Invictus Energy, Carnarvon Energy

Spring Street Advisory – Australian Gas Infrastructure Group, GB Energy, ENGIE, Globird Energy, Lochard Energy, Total Energies

Strategic Political Counsel – APA Group

Taylor Connect – TasGas

TG Public Affairs – Port Waratah Coal, Viva Energy,LETA, Engie, Shell

TLA Worldwide – Ampol

UM Media – AGL

Wahoo Advertising – Glencore

Willard Public Affairs – Caltex

New Zealand

BCG2 – Gas NZ

Chemistry – Z Energy (Ampol)

DDB Group (Omincom) – Mobil

Eyes & Ears – Genesis Energy

Kantar – BP

MBM – Z Energy (Ampol)

Motion Sickness – Frank Energy

PHD Media – Frank Energy,Genesis Energy

The Purpose Business – Z Energy (Ampol), Frank Energy, Genesis Energy

Rainger & Rolfe – BP

Saatchi & Saatchi (Publicis Groupe) – Z Energy (Ampol)

Spitfire – Rock Gas

The Lumery – BP

Wright Communications – Z Energy (Ampol) 
Pledge Your Vote Now
Change language